Entry no. 2

the past month has been another busy month for the brand. since the past entry, i’ve sent out over 30 lighter cases and 8 keyrings. The number isn’t the focus here, though, i’ve sent some samples out to some of my friends and mutuals who I feel fit the brand identity/demographic. after sharing a sample with a friend of mine in the music industry for promotion, she had gifted it to another artist who just so happens to be one of the artists on my moodboard. joanna kutcha (@joannakutcha on instagram)has recently garnered over 100k across her tiktok and youtube pages for her industrial techno DJ sets. I can recall back to my finals week in fashion school when I would stay up for nights at a time working on my collection, occasionally glancing at my laptop to watch her transition between tracks. theres a few other artists ive been able to send my work to, but it’s such a full circle moment managing to get a picture with my work and one of my favs.

I’ve been keeping the momentum with the brand promotion as well. My analytics are going up, which is great, as my work is being met by its target demographic. I’ve been taking lots of pictures recently, showcasing my work in different environments and styles. i think the fun part about running this brand is all the different ways I can create outfits that center around showcasing my work. experimenting with different kinds of editing, backdrops, and sets, as well as different styles of outfits. i’ve been trying to get more on TikTok, but it’s honestly such a tricky algorithm to work with, its going to take alot of undivided attention and effort to really get it going on there. However, I do believe there would be a direct correlation between gaining a tiktok audience and my sales/analytics going up.

This month i also drafted the first tank samples for the site. There’s an unreleased demo that i only made one of, which features a 100% cotton rib tank in black alongside a 30” metal riri zipper alongside the back with cream tracks. i personally love it, but i didn’t feel confident enough in releasing it just yet, so i kept working on the idea. it was then that i came to the idea for the current october release “second skin” after making a trip to a few fabric stores for swatches. i came across this beautiful cotton knit that has a shine on the outside in a black leopard print. it was too good to pass up. i took a sample and got to work immediately, where i translated some of the construction ideas from the demo into the superior version (this is where the leather tag idea came from.) i felt the design was simple and bold and would make a great first collection piece for the site, as i could potentially make a set for it in early 2026. i made the “glamour” tee shortly after as an alternative for those who would prefer a different kind of fit or layering piece. i knew when i started this brand that i would avoid making tee shirts as much as possible. i went to fashion school for 2 years. i’m capable of so much more than making explore page graphic tees. for this piece i took a different approach by giving it a more alternative and punk look, while still maintaining the overall theme of the collection.

i’m proud of how both looks came out and i’ve been wearing them just about everyday getting all kinds of promotion and photoshoots done for the socials/site. just last week i actually found myself in a music video for a local artist by the name of sour (@sour_meta on instagram.) i was invited on set to a prop house in north miami where i was told to come dressed in a very specific style of alternative fashion that is just niche enough for there to only be 2 other models who could come dressed on theme. however, i took this oppurtunity to style an outfit that brings together my personal style with some of the work i’ve done for the brand. i became a walking backofahearse ad. the style of the tank is perfect to layer with different shapes and textures, alongside an appropriately staged keyring. when the video comes out i’ll update the blog, but i’m really excited to see the how well the top looks on camera in a staged setting.